2018 Christmas Game Play 'Dive Harder' and help our daredevil penguin catch dinner - be warned.... it's highly addictive Read more

Julie Sieger

Marketing & Communications Director

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I’ve been leading marketing activities in private equity and investment banking for over 20 years. My own story with Sovereign started in 2002 when I joined the small entrepreneurial team, on a three-month consultancy, to create the brand for the newly established firm. Sovereign – and of course our tenacious little penguin – has continued to evolve and I’m proud to say remains one of the best recognised brands in our market.

I originally came to London from Scotland to join the BBC. I then moved to Nomura, heading European Advertising & Design, and subsequently joined Granville Baird to lead Corporate Communications across all the divisions, including private equity and private banking. In 2007, I became an independent brand consultant, primarily working with private equity clients seeking to refresh their marketing or market positioning and re-joined the Sovereign team five years later.

Investment, at its very core, is about people - the entrepreneurs, owner-managers and ambitious management teams that build fantastic business - who we partner with, to help accelerate growth and create possibilities. The stories are all around us.

Investment, at its very core, is about people - the entrepreneurs, owner-managers and ambitious management teams that build fantastic business - who we partner with, to help accelerate growth and create possibilities. The stories are all around us.

Outside of work – no surprises here - I’m passionate about animals and our environment. I can therefore tell you rather a lot about the turning speed of a penguin… and I’ve even been known to muck-out the giraffes at ZSL London; therein lies a tale…! I confess, unsurprisingly, to having a particular soft spot for Linnaeus Group (but, of course, I have no favourites).

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