Affinia
A challenger accounting, tax and business advisory firm operating across the East and South East of England.
Sector
Financial services and insurance
Status
Current
Investment Date
2023
Location
UK
Buy & Build
8


Investment background
When we invested in Colchester-based LB Group in May 2023, the business had enjoyed market-leading organic growth for many years, supplemented by a number of acquisitions.
In the three years prior to our investment, LB Group increased staff numbers from 100 to around 140 to meet client demand, and it had invested heavily in its technology and office infrastructure, establishing itself as one of the leading accountancy and business services advisers in the East and South East of England.
LB's highly experienced management team wanted to build on this success and accelerate its growth strategy. In LB, we identified a well-managed business with a strong reputation for providing high-quality accountancy and business advice services, and one that was very well-positioned to consolidate the fragmented accountancy sector.
The story so far
Following our investment, we worked closely with the management team on an extensive and ambitious Buy & Build programme, which culminated with the launch of a new corporate brand, Affinia.
A new challenger in the accounting, tax and business advisory sector, Affinia consists of LB Group and eight acquired businesses, to date, from across the East and South East of England, all integrated into a single group. The acquired practices brought established client bases and specialised expertise from locations including Essex, Kent, Hertfordshire, and Surrey.
Together the enlarged group now serves more than 7,000 clients, with more than 400 colleagues across nine regional offices in Colchester, Chelmsford, Halstead, Harlow, Ipswich, Orpington, Sidcup, Stratford and Sutton.
The management team has also been strengthened since our investment, including the appointment of Darren Redmayne as Group CEO. Prior to Affinia, Darren held a range of senior roles across M&A, professional services and asset management businesses including UK CEO at the mid-market investment bank, Lincoln International, where he led the MBO of the pensions advisory business, Lincoln Pensions. As CEO and co-founder of Lincoln Pensions, a specialist pension covenant advisory firm, he oversaw its acquisition by Cardano, the Anglo-Dutch specialist pensions, investment and sustainability firm. Most recently Darren was CEO of Cardano Advisory.
Other senior appointments include Vanessa Emens as Group COO, Rob Harden as Group CFO, and Martin Wassell, the Managing Partner of digital transformation agency BIP UK (formerly Chaucer), as Non-Executive Chair.

We are excited to be partnering with Sovereign. This investment will enable us to accelerate our growth plans, expand our services and deliver even greater value to our clients. Sovereign's track record of working with high-growth, tech-enabled businesses and its expertise in the financial services sector make it the ideal partner for us.
