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Tom Ashwood

Marketing & Communications Manager


I joined Sovereign's marketing and communications team in 2021 from Canada Life where I gained experience managing campaigns and content in their insurance division.

Working at Sovereign, I really enjoy being part of a team of highly focused and talented colleagues who are passionate about the businesses they work with and are not afraid to challenge each other to deliver the best outcomes. Being surrounded by such genuine enthusiasm creates an environment which remains supportive whilst ambitious.

Discovering and understanding the stories behind the businesses we partner with, helps to create a bridge that enables us to build genuine, long-term relationships.

I read English and German law at the University of Exeter and have an LLM from the University of the Saarland in Germany. After graduation, I wanted to broaden my knowledge base and work within a creative discipline. The world of financial marketing seemed like an interesting step and so I began at an agency specialising in media planning and buying for a range of asset management clients and have remained within financial services ever since.

When not at my desk, I can usually be found deep in a book or at the piano working my way through Brahms’ masterpieces.

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